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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv TeamSep 8, 2022 6:41:19 PM7 min read

How Tactical Assortment Optimization Improves Category Performance

Consumer demand is continuously changing thanks to trends, changes in seasons, more ...
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Darren GilbertSep 23, 2021 12:47:15 PM7 min read

Services Spotlight: Our Formula For Fast, Predictable Impact

There are many moving parts to effective category management. That's why many may view ...
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Darren GilbertAug 11, 2021 4:06:37 PM8 min read

Services Spotlight: How We Deliver Quality and Convenience Remotely

There is no doubt COVID-19 has negatively impacted all businesses across the globe, ...
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Darren GilbertDec 8, 2020 6:04:55 PM7 min read

Services Spotlight: Your Customer Success Consultant Ensures Success

Introducing a category management solution into your business is not a simple process. ...
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DotActiv TeamOct 27, 2020 4:57:10 PM5 min read

What Are DotActiv's Complimentary Category Management Services?

Category Management is a specialised field, which is why we offer a range of enablement ...
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Rina OosthuizenSep 22, 2020 11:56:02 AM6 min read

What Pharmacy Retailers Should Know About Planogram Services

In addition to serving as part of the healthcare continuum, retail pharmacies have opened ...
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DotActiv TeamSep 10, 2020 4:52:52 PM4 min read

Services Spotlight: How DotActiv Ensures Data Security

We have said it before: data is a fundamental pillar of the category management process. ...
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DotActiv TeamAug 13, 2020 5:18:42 PM5 min read

Services Spotlight: Strategic Floor Planning Services Improves Flow

Your store floor plan determines how customers shop in your store. Either it can leave ...
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DotActiv TeamAug 11, 2020 1:58:28 PM7 min read

Services Spotlight: Category-Based Cluster Development For Shoppers

Store clustering, often also referred to as ‘store grouping’, is a way of grouping stores ...
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DotActiv TeamAug 4, 2020 2:30:36 PM8 min read

Services Spotlight: Data-Driven Planograms Enhance Store Performance

Planograms play an intricate and central role within the category management process. ...
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