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DotActiv Team Dec 3, 2020 2:58:11 PM 8 min read

How Does Consumer Behaviour Influence Your Clustering Efforts?

Segmenting your consumers based on dynamic purchasing behaviour involves effective ...
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DotActiv Team May 7, 2020 4:34:38 PM 9 min read

Cluster Data: Unpacking DotActiv's Cluster Optimization Feature

DotActiv’s new cluster optimization feature is almost here and will allow you to create ...
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DotActiv Team Apr 28, 2020 1:59:56 PM 1 min read

[Free Ebook] A Definitive Guide To Clustering Algorithms And Methods

Clustering forms part of data mining, which analyses data and transforms it into ...
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DotActiv Team Mar 23, 2020 1:27:24 PM 5 min read

How Cluster Mapping Can Help Your Business Succeed

You can use cluster mapping to help your business understand the geographic spread of ...
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DotActiv Team Mar 10, 2020 4:02:46 PM 1 min read

[Free Ebook] A Definitive Guide to Cluster Analysis

Clustering is a function of category management which you can use to facilitate ...
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DotActiv Team Feb 27, 2020 2:01:03 PM 6 min read

Is Hierarchical Clustering Worth Pursuing?

As far as effective methods to segment your retail data go, hierarchical clustering is ...
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DotActiv Team Feb 25, 2020 2:17:22 PM 7 min read

K-Means Clustering And Why It’s Good For Business

K-means clustering is an unsupervised algorithm which you can use to organise large ...
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DotActiv Team Feb 20, 2020 4:39:16 PM 6 min read

How to Implement and Understand Cluster Profiling

As a retailer, you can use cluster profiling to describe your segmented customers based ...
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DotActiv Team Feb 18, 2020 1:22:19 PM 5 min read

Classification vs Clustering: When To Use Each In Your Business

If you’re looking to boost operational efficiency in your business, you can use ...
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DotActiv Team Feb 13, 2020 10:38:14 AM 8 min read

Behavioural Clustering 101: Here's What You Need To Know

While understanding consumer behaviour is a complex task, it can allow you to analyse and ...
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