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Explore Our Category Management Insights

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DotActiv TeamJul 24, 2023 9:00:00 AM12 min read

How To Use Demographic Clustering To Understand Your Customers

Let's be upfront. To provide your customers with the products they want, you must ...
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DotActiv TeamJun 26, 2023 9:00:00 AM12 min read

How Cluster Mapping Can Help Your Business Succeed

Cluster mapping helps you understand the geographic spread of your clusters and concerns ...
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DotActiv TeamMay 29, 2023 9:00:00 AM17 min read

A Retailer’s Guide To Understanding Cluster Analysis

In an era of exponentially increasing consumer expectations, your profitability and ...
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Darren GilbertMar 22, 2023 8:49:53 PM8 min read

How Efficient Store Clustering Can Drive Retail Sales

There are many benefits to grouping similar stores and categories. For one, you can meet ...
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Darren GilbertFeb 22, 2023 3:18:32 PM7 min read

What Retailers Are Missing Out On By Ignoring Clustering

If you're a retailer who has yet to begin to complete a clustering exercise, you're ...
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DotActiv TeamDec 3, 2020 2:58:11 PM8 min read

How Does Consumer Behaviour Influence Your Clustering Efforts?

Segmenting your consumers based on dynamic purchasing behaviour involves effective ...
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DotActiv TeamApr 28, 2020 1:59:56 PM1 min read

[Free Ebook] A Definitive Guide To Clustering Algorithms And Methods

Clustering forms part of data mining, which analyses data and transforms it into ...
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DotActiv TeamMar 10, 2020 4:02:46 PM1 min read

[Free Ebook] A Definitive Guide to Cluster Analysis

Clustering is a function of category management which you can use to facilitate ...
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DotActiv TeamFeb 27, 2020 2:01:03 PM6 min read

Is Hierarchical Clustering Worth Pursuing?

As far as effective methods to segment your retail data go, hierarchical clustering is ...
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DotActiv TeamFeb 25, 2020 2:17:22 PM7 min read

K-Means Clustering And Why It’s Good For Business

K-means clustering is an unsupervised algorithm which you can use to organise large ...
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