In an economic system, there are a few recognised variables that influence demand and consumption. Practically speaking, you should never ignore the equ[...]
Are you looking to increase sales in your brick and mortar store? Merchandising can have a positive impact on product sales when done effectively. The way in which items are placed strategically in yo[...]
When it comes to technology, getting the best “value” isn’t just about the price at the register. There are other factors to consider. Take the Apple brand and its product as an example. One of the of[...]
Impulse buying occurs when consumers purchase items that they weren’t intending on purchasing. There are a number of reasons why consumers impulse buy including the characteristics of the consumer, vi[...]
One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]
Your approach to product pricing says a lot about your business. For one, it can lead your customers to form a perception around the products you stock. Simultaneously, you can use it to create or enh[...]
The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract shoppers. Their answer was to create a visual display. And, in so doing, visual [...]
So, you’ve heard about pop up shops, but you’re unsure if they’re for you. Here are four reasons to persuade you. One, they allow you to educate your target market. Two, they’re high impact and cost-e[...]
No matter where you’ve located your store, you will have no doubt seen a pop up shop nearby. It could have been a competitor looking to snap up your customers or a retailer who doesn’t pose a direct t[...]
In the context of retail, footfall is a critical metric to monitor. That's because footfall is the measure of how many people enter your store during a chosen period. If the number is low, you need to[...]
While keeping shoppers satisfied should be a primary goal, you also need to look after your bottom line. A simple way of doing that is to increase dwell time. After all, the longer they stay, the more[...]
