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Store Management, Retail Sales

A Beginner’s Guide to Product Sampling

One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for them to eat while they shop. But the point remains; when done right, product sampling can work. It’s also why it’s an opportunity worth embracing wherever possible.

Darren Gilbert
By Darren Gilbert
on Feb 8, 2019 3:34:21 PM
   
A Beginner’s Guide to Product Sampling

One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such...

Darren Gilbert
By Darren Gilbert
on Feb 8, 2019 3:34:21 PM
Is a Price Skimming Strategy Worth Following?

Your approach to product pricing says a lot about your business. For one, it can lead your customers to form a perception...

Darren Gilbert
By Darren Gilbert
on Jan 24, 2019 4:07:23 PM
5 Visual Merchandising Tips to Implement In-store

The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract...

Darren Gilbert
By Darren Gilbert
on Nov 26, 2018 5:14:37 PM
5 Tips for Setting Up Your Own Pop Up Store

So, you’ve heard about pop up shops, but you’re unsure if they’re for you. Here are four reasons to persuade you. One, they...

Darren Gilbert
By Darren Gilbert
on Nov 22, 2018 3:24:25 PM
5 Reasons Why a Pop Up Shop is Good for Business

No matter where you’ve located your store, you will have no doubt seen a pop up shop nearby. It could have been a competitor...

Darren Gilbert
By Darren Gilbert
on Nov 19, 2018 4:41:34 PM
5 Ways to Increase Your Store’s Footfall

In the context of retail, footfall is a critical metric to monitor. That's because footfall is the measure of how many...

Darren Gilbert
By Darren Gilbert
on Nov 7, 2018 4:54:07 PM
How to Increase Dwell Time And Maximise Customer Spend

While keeping shoppers satisfied should be a primary goal, you also need to look after your bottom line. A simple way of...

Darren Gilbert
By Darren Gilbert
on Sep 20, 2018 12:05:21 PM
Here’s How Field Marketing Can Drive Retail Sales

There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves....

Darren Gilbert
By Darren Gilbert
on Sep 14, 2018 3:49:09 PM
6 Negotiation Terms and Fees All Suppliers Should Know

It’s not difficult to sympathise with you if you’re a supplier attempting to negotiation shelf space for your products....

Darren Gilbert
By Darren Gilbert
on Sep 12, 2018 4:05:50 PM
How To Improve Your Promotional Planning Efforts

There is never a time when it’s not worth placing a promotion in-store. All shoppers love them. However, no matter if you’re...

Darren Gilbert
By Darren Gilbert
on Aug 29, 2018 5:41:30 PM