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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren GilbertMar 2, 2022 3:30:00 PM9 min read

How To Increase Average Transaction Size Without Annoying Customers

Enticing shoppers to visit your store is easy. Advertise that you have the products they ...
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DotActiv TeamJun 28, 2019 3:36:35 PM4 min read

How Your Stores Can Capitalize on Impulse Buying

Impulse buying occurs when consumers purchase items that they weren’t intending on ...
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Darren GilbertJan 24, 2019 4:07:23 PM7 min read

Is a Price Skimming Strategy Worth Following?

Your approach to product pricing says a lot about your business. For one, it can lead ...
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Darren GilbertNov 22, 2018 3:24:25 PM9 min read

5 Tips for Setting Up Your Own Pop Up Store

So, you’ve heard about pop up shops, but you’re unsure if they’re for you. Here are four ...
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Darren GilbertNov 19, 2018 4:41:34 PM8 min read

5 Reasons Why a Pop Up Shop is Good for Business

No matter where you’ve located your store, you will have no doubt seen a pop up shop ...
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Darren GilbertNov 7, 2018 4:54:07 PM9 min read

5 Ways to Increase Your Store’s Footfall

In the context of retail, footfall is a critical metric to monitor. That's because ...
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Darren GilbertSep 20, 2018 12:05:21 PM12 min read

How To Increase Dwell Time And Maximise Customer Spend

While keeping shoppers satisfied should be a primary goal, you also need to look after ...
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Darren GilbertAug 6, 2018 5:20:53 PM11 min read

6 Things That Damage In-Store Retail Spending

Finding ways to encourage shoppers to increase their retail spending in your store goes a ...
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Darren GilbertJul 31, 2018 4:08:58 PM7 min read

3 Must Implement Cross Selling Strategies For Your Stores

Regardless of what you attempt in your retail business, you should always be strategic. ...
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Darren GilbertJul 11, 2018 4:45:50 PM9 min read

3 Different Upselling Techniques To Try In-Store Today

If you had to explain why you’re in the retail business, you’d likely come up with at ...
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