What is the importance of retail sales data and why should you as a supplier have access to it? For one, it enables you to come up with better ways to p[...]
Impulse buying occurs when consumers purchase items that they weren’t intending on purchasing. There are a number of reasons why consumers impulse buy including the characteristics of the consumer, vi[...]
One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]
Your approach to product pricing says a lot about your business. For one, it can lead your customers to form a perception around the products you stock. Simultaneously, you can use it to create or enh[...]
The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract shoppers. Their answer was to create a visual display. And, in so doing, visual [...]
So, you’ve heard about pop up shops, but you’re unsure if they’re for you. Here are four reasons to persuade you. One, they allow you to educate your target market. Two, they’re high impact and cost-e[...]
No matter where you’ve located your store, you will have no doubt seen a pop up shop nearby. It could have been a competitor looking to snap up your customers or a retailer who doesn’t pose a direct t[...]
In the context of retail, footfall is a critical metric to monitor. That's because footfall is the measure of how many people enter your store during a chosen period. If the number is low, you need to[...]
While keeping shoppers satisfied should be a primary goal, you also need to look after your bottom line. A simple way of doing that is to increase dwell time. After all, the longer they stay, the more[...]
There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves. But what if you’re a supplier? And you’re asking what you can do to boost you[...]
It’s not difficult to sympathise with you if you’re a supplier attempting to negotiation shelf space for your products. After all, like other suppliers, you’ll often find yourself up against experienc[...]
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