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Articles on Retail Sales

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How Your Stores Can Capitalize on Impulse Buying

By | on 28, Jun 2019 |   Retail Sales

Impulse buying occurs when consumers purchase items that they weren’t intending on purchasing. There are a number of reasons why consumers impulse buy including the characteristics of the consumer, vi[...]

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A Beginner’s Guide to Product Sampling

By | on 08, Feb 2019 |   Store Management Retail Sales

One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]

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Is a Price Skimming Strategy Worth Following?

By | on 24, Jan 2019 |   Retail Sales

Your approach to product pricing says a lot about your business. For one, it can lead your customers to form a perception around the products you stock. Simultaneously, you can use it to create or enh[...]

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5 Visual Merchandising Tips to Implement In-store

By | on 26, Nov 2018 |   Retail Sales

The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract shoppers. Their answer was to create a visual display. And, in so doing, visual [...]

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5 Tips for Setting Up Your Own Pop Up Store

By | on 22, Nov 2018 |   Retail Sales

So, you’ve heard about pop up shops, but you’re unsure if they’re for you. Here are four reasons to persuade you. One, they allow you to educate your target market. Two, they’re high impact and cost-e[...]

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5 Reasons Why a Pop Up Shop is Good for Business

By | on 19, Nov 2018 |   Retail Sales

No matter where you’ve located your store, you will have no doubt seen a pop up shop nearby. It could have been a competitor looking to snap up your customers or a retailer who doesn’t pose a direct t[...]

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5 Ways to Increase Your Store’s Footfall

By | on 07, Nov 2018 |   Retail Sales

In the context of retail, footfall is a critical metric to monitor. That's because footfall is the measure of how many people enter your store during a chosen period. If the number is low, you need to[...]

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How to Increase Dwell Time And Maximise Customer Spend

By | on 20, Sep 2018 |   Retail Sales

While keeping shoppers satisfied should be a primary goal, you also need to look after your bottom line. A simple way of doing that is to increase dwell time. After all, the longer they stay, the more[...]

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Here’s How Field Marketing Can Drive Retail Sales

By | on 14, Sep 2018 |   Field Marketing Retail Sales

There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves. But what if you’re a supplier? And you’re asking what you can do to boost you[...]

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6 Negotiation Terms and Fees All Suppliers Should Know

By | on 12, Sep 2018 |   Suppliers Retail Sales

It’s not difficult to sympathise with you if you’re a supplier attempting to negotiation shelf space for your products. After all, like other suppliers, you’ll often find yourself up against experienc[...]

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