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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv TeamJan 18, 2023 10:44:16 AM6 min read

6 Practical And Financial Benefits Of Category Management

If you work in retail, you’ve likely come across the argument that investing in a ...
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DotActiv TeamOct 18, 2022 5:02:40 PM10 min read

5 Critical Factors to Consider For Category Planning

For all the talk about how to find retail success, there is only one way to achieve it. ...
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DotActiv TeamOct 13, 2022 4:30:35 PM6 min read

4 Ways to Prepare For Your Next Category Review

The thought of a category review presentation* to a retail buyer can have you sweating ...
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DotActiv TeamOct 11, 2022 3:44:07 PM10 min read

4 Category Management Tools You Need To Merchandise Like A Pro

Effective merchandising is about having a good product assortment on sale and displaying ...
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DotActiv TeamSep 27, 2022 5:24:21 PM10 min read

Unpacking the 6-step Category Management Process

Category management is vital to consider if you work in the retail industry*. Why? When ...
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DotActiv TeamAug 16, 2022 4:42:30 PM9 min read

A Category Manager’s Guide To Creating A Winning Category Strategy

Do you want to win at retail? Then listen up: all you need to do is please your ...
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DotActiv TeamFeb 11, 2022 3:45:00 PM7 min read

4 Ways Category Management Can Help Improve The Shopper Experience

Category management plays a significant role in the effectiveness of your store. Why? ...
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DotActiv TeamJul 16, 2021 2:42:05 PM8 min read

How Consumer Insights Influence Modern Day Category Management

If you want to cater to your customers, your first point of call would be to look at your ...
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DotActiv TeamMay 26, 2021 2:28:52 PM7 min read

A Well-Built Category Hierarchy Can Help Your Business. Here’s How:

Your success as a retailer hinges on doing many different things right. It's a delicate ...
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DotActiv TeamApr 28, 2021 5:00:43 PM13 min read

Your Category Management Is Dead In The Water Without These Principles

Category management is the structured and collaborative process of managing product ...
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