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Articles on Category Management

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How Consumer Insights Influence Modern Day Category Management

By | on 16, Jul 2021 |   Category Management

If you want to cater to your customers, your first point of call would be to look at your data. What does your retail data tell you about your customers? Then with these consumer insights, you can lea[...]

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Know These Space Planning Principles Before Building Any Planogram

By | on 17, Jun 2021 |   Planograms Category Management

Do you have a new category project and don’t know where to begin with the merchandising of the products? You might have a background in one category but now need to work on a new one and are unfamilia[...]

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These Actions Help You Improve the In-Store Shopping Experience

By | on 10, Jun 2021 |   Category Management Store Management

The COVID-19 pandemic has lead to a major shift towards online shopping. Globally, more shoppers are buying online today versus pre-COVID. That puts more pressure on you to encourage shoppers to retur[...]

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A Well-Built Category Hierarchy Can Help Your Business. Here’s How:

By | on 26, May 2021 |   Category Management

Your success as a retailer hinges on doing many different things right. It's a delicate balance because if you get something wrong - even one thing - you'll have a business that is not performing as i[...]

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Your Category Management Is Dead In The Water Without These Principles

By | on 28, Apr 2021 |   Category Management

Category management is the structured and collaborative process of managing product groups as strategic business units to improve category performance through efficient consumer response. However, app[...]

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Here’s How Category Management Benefits Your Business

By | on 15, Apr 2021 |   Category Management

If you work in retail, either as a retailer, or a supplier, you’re likely to have come across the argument that investing in a category management solution is good for business. Maybe it was a work co[...]

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5 Category Management Best Practices To Boost Your Retail Business

By | on 13, Apr 2021 |   Category Management

So you want to make sure that your business performs to its full potential and are exploring category management best practices to ensure that. Do you know what these best practices are? Do you know h[...]

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[Free Ebook] A Definitive Guide to Cluster Analysis

By | on 10, Mar 2020 |   Category Management Assortment Planning Retail Data Cluster Analysis Machine Learning Customer Segmentation

Clustering is a function of category management which you can use to facilitate end-to-end solutions. You can also use cluster analysis to group your retail data and understand the similarities betwee[...]

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How DotActiv Measures Its Customer Success Management Efforts

By | on 09, Sep 2019 |   Category Management

It’s been proven - people don’t buy goods and services anymore. They buy relationships, stories and magic. In such an environment, getting customers to believe in your product as much as you do is key[...]

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5 Critical Factors to Consider For Category Planning

By | on 12, Dec 2018 |   Category Management

For all the talk about how to find retail success, there is really only one way to achieve it. And that's through planning. More specifically, it's through efficient category planning. After all, if y[...]

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