Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv Team Jul 26, 2022 8:09:19 PM 12 min read

What Is A Category Captain? Here's How They Improve Your Business

Do you want to increase sales and encourage more people to visit your store? If you work ...
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DotActiv Team Jun 21, 2022 11:33:30 AM 13 min read

[Infographic] Category Tactics To Support Merchandising Strategies

Being strategic in everything you do lies at the heart of retail success. Want to ...
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Darren Gilbert Mar 14, 2022 3:45:00 PM 9 min read

Product Spotlight: Unpacking DotActiv's Transfer of Demand Report

Choosing what products to stock in-store isn't a one-off exercise. You can't complete an ...
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Darren Gilbert Mar 8, 2022 4:50:30 PM 13 min read

Data Integration: The Key To Successful Category Management

Want to hear a cold hard truth about retail? If you work in the industry and don’t use ...
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Darren Gilbert Feb 24, 2022 3:45:00 PM 11 min read

Product Update: How to Use DotActiv's Floor Plan Live Graphs

We’ve written about the importance of live feedback when building planograms for any ...
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Leané Mulder Feb 11, 2022 3:45:00 PM 11 min read

4 Ways Category Management Can Help Improve The Shopper Experience

Category management plays a significant role in the effectiveness of your store. Why? ...
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DotActiv Team Nov 10, 2021 4:00:00 PM 9 min read

How Do You Use Custom Reporting To Measure Category Performance?

Effective category management begins and ends with your data. Speak to anyone ...
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Siphesihle Ndlozi Jul 16, 2021 2:42:05 PM 13 min read

How Consumer Insights Influence Modern Day Category Management

If you want to cater to your customers, your first point of call would be to look at your ...
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DotActiv Team Jun 17, 2021 4:56:20 PM 13 min read

Know These Space Planning Principles Before Building Any Planogram

Do you have a new category project and don’t know where to begin with the merchandising ...
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DotActiv Team Jun 10, 2021 4:57:17 PM 21 min read

These Actions Help You Improve the In-Store Shopping Experience

The COVID-19 pandemic has lead to a major shift towards online shopping. Globally, more ...
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