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Articles on Category Management

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[Free Ebook] A Definitive Guide to Cluster Analysis

By | on 10, Mar 2020 |   Category Management Assortment Planning Retail Data Cluster Analysis Machine Learning CRM Customer Segmentation

Clustering is a function of category management which you can use to facilitate end-to-end solutions. You can also use cluster analysis to group your retail data and understand the similarities betwee[...]

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How DotActiv Measures Its Customer Success Management Efforts

By | on 09, Sep 2019 |   Category Management

It’s been proven - people don’t buy goods and services anymore. They buy relationships, stories and magic. In such an environment, getting customers to believe in your product as much as you do is key[...]

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5 Critical Factors to Consider For Category Planning

By | on 12, Dec 2018 |   Category Management

For all the talk about how to find retail success, there is really only one way to achieve it. And that's through planning. More specifically, it's through efficient category planning. After all, if y[...]

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Why Planogram Maintenance Matters

By | on 26, Oct 2018 |   Planograms Category Management

While planogram maintenance can play a crucial role in whether you find retail success or not, that doesn’t mean the exercise is straightforward. That’s certainly true if you approach such a task with[...]

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How Technology and Data Drive In-Store Sales

By | on 18, Oct 2018 |   Category Management Press and Company News Retail Data

Considering the pace at which the retail industry evolves, you need to be forward-thinking. That’s especially true if you want to remain competitive and relevant. The simplest way of ensuring that hap[...]

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4 Cost Saving Benefits of Data-Driven Product Layouts

By | on 17, Oct 2018 |   Planograms Category Management Press and Company News

The retail apocalypse may have its origins in North America but that doesn’t mean there hasn’t been a knock-on effect for the rest of the world. The UK retail sector, for example, is struggling. So to[...]

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How DotActiv Software Incorporates Syndicated Data

By | on 24, Jul 2018 |   Category Management Retail Data

When it comes to conversations about the influence of syndicated data on the retail industry, it’s common enough to hear about its importance. But that conversation quickly grows stale. A better debat[...]

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How Syndicated Data Impacts Category Management

By | on 23, Jul 2018 |   Category Management Retail Data

It goes without saying that data is crucial for your retail business. In fact, that’s an understatement. Conduct research online or speak to anyone within the retail industry, and you’ll find it refer[...]

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How Suppliers Can Add Value with Category Management

By | on 05, Jul 2018 |   Category Management Suppliers

While the adage - two heads are better than one - is a tired cliche, it still serves a purpose. That’s especially true if you were to use it when referencing category management. Or, if you were discu[...]

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6 Reasons Why Retailers Are Turning to Planograms

By | on 25, Jun 2018 |   Planograms Category Management

With the help of planograms, retailers can determine precisely when and where to place their products for maximum financial results. Planograms also enable retailers to merchandise their products at t[...]

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