Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv Team Nov 10, 2021 4:00:00 PM 9 min read

How Do You Use Custom Reporting To Measure Category Performance?

Effective category management begins and ends with your data. Speak to anyone ...
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Siphesihle Ndlozi Jul 16, 2021 2:42:05 PM 13 min read

How Consumer Insights Influence Modern Day Category Management

If you want to cater to your customers, your first point of call would be to look at your ...
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Isabell van Dyk Jun 17, 2021 4:56:20 PM 13 min read

Know These Space Planning Principles Before Building Any Planogram

Do you have a new category project and don’t know where to begin with the merchandising ...
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DotActiv Team Jun 10, 2021 4:57:17 PM 21 min read

These Actions Help You Improve the In-Store Shopping Experience

The COVID-19 pandemic has lead to a major shift towards online shopping. Globally, more ...
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Matthew Beadsworth May 26, 2021 2:28:52 PM 11 min read

A Well-Built Category Hierarchy Can Help Your Business. Here’s How:

Your success as a retailer hinges on doing many different things right. It's a delicate ...
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Karike Pieters Apr 28, 2021 5:00:43 PM 20 min read

Your Category Management Is Dead In The Water Without These Principles

Category management is the structured and collaborative process of managing product ...
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DotActiv Team Apr 15, 2021 5:23:24 PM 11 min read

Here’s How Category Management Benefits Your Business

If you work in retail, either as a retailer, or a supplier, you’re likely to have come ...
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Kelly Cordeiro Apr 13, 2021 5:49:35 PM 12 min read

5 Category Management Best Practices To Boost Your Retail Business

So you want to make sure that your business performs to its full potential and are ...
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Darren Gilbert Mar 16, 2021 6:31:31 PM 16 min read

5 Mistakes To Avoid When Setting Up Your Category Hierarchy

Your category hierarchy plays a crucial role in your success as a retailer. If you don't ...
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Darren Gilbert Feb 2, 2021 5:37:17 PM 13 min read

How Can Category Management Help You Grow Your Product Categories?

Are you a retailer looking to grow your product categories and increase your bottom line? ...
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