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What Is A Category Captain? Here's How They Improve Your Business
Do you want to increase sales and encourage more people to visit your store? If you work ...
[Infographic] Category Tactics To Support Merchandising Strategies
Being strategic in everything you do lies at the heart of retail success. Want to ...
Product Spotlight: Unpacking DotActiv's Transfer of Demand Report
Choosing what products to stock in-store isn't a one-off exercise. You can't complete an ...
Data Integration: The Key To Successful Category Management
Want to hear a cold hard truth about retail? If you work in the industry and don’t use ...
Product Update: How to Use DotActiv's Floor Plan Live Graphs
We’ve written about the importance of live feedback when building planograms for any ...
4 Ways Category Management Can Help Improve The Shopper Experience
Category management plays a significant role in the effectiveness of your store. Why? ...
How Do You Use Custom Reporting To Measure Category Performance?
Effective category management begins and ends with your data. Speak to anyone ...
How Consumer Insights Influence Modern Day Category Management
If you want to cater to your customers, your first point of call would be to look at your ...
Know These Space Planning Principles Before Building Any Planogram
Do you have a new category project and don’t know where to begin with the merchandising ...
These Actions Help You Improve the In-Store Shopping Experience
The COVID-19 pandemic has lead to a major shift towards online shopping. Globally, more ...