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Store Management

Bundle Pricing Strategy: Here’s What You Need to Know

As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least, that is how you want to portray it. Because, as much as it is a pricing strategy, you could also argue that it's aimed at creating a perception. In that sense, it could come across as a misleading strategy. However, that is far from the truth.

Darren Gilbert
By Darren Gilbert
on Feb 13, 2019 4:23:30 PM
   
Bundle Pricing Strategy: Here’s What You Need to Know

As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least,...

Darren Gilbert
By Darren Gilbert
on Feb 13, 2019 4:23:30 PM
A Beginner’s Guide to Product Sampling

One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such...

Darren Gilbert
By Darren Gilbert
on Feb 8, 2019 3:34:21 PM
Slotting Fees: What Suppliers Need to Know

Given that shelf space is a retailer's most prized asset, you’d expect them to guard it dearly. And rightly so. They're not...

Darren Gilbert
By Darren Gilbert
on Dec 6, 2018 10:31:41 AM
Atmospherics: The Key to Putting Your Shoppers in The Mood to Spend

When talk turns to how you can improve the shopping experience of your customers, you'll undoubtedly overhear discussions...

Darren Gilbert
By Darren Gilbert
on Dec 3, 2018 11:26:42 AM
Loss Leader: A Strategy to Boost In-store Traffic

Here’s a piece of advice if you want to increase your in-store traffic: invest in a loss leader. In fact, you don’t have to...

Darren Gilbert
By Darren Gilbert
on Nov 15, 2018 3:39:43 PM
Prestige Pricing 101: Here’s What You Need To Know

The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and...

Darren Gilbert
By Darren Gilbert
on Jun 4, 2018 5:00:02 PM
A Beginner's Guide to Store Management

While there aren’t many guarantees for retail success, if any, proper store management can help you get close. That’s...

Darren Gilbert
By Darren Gilbert
on Apr 13, 2018 11:07:42 AM
A Beginner's Guide to Retail Vendor Management

Vendor management, and everything that encompasses it is neither easy nor simple. It takes time and hard work to get right....

Darren Gilbert
By Darren Gilbert
on Apr 6, 2018 3:50:21 PM
DotActiv Helps Makro with Flagship Store Opening in Riversands

Planning and preparing for a new store opening is never an easy task or quick endeavour. You only need to ask anyone who has...

Darren Gilbert
By Darren Gilbert
on Jan 3, 2018 3:43:21 PM
[Infographic] Store Clustering: Store-based vs Category-based

Store clustering, and everything that goes with it, is a valuable exercise in understanding your customers. More than that,...

Darren Gilbert
By Darren Gilbert
on Dec 4, 2017 5:09:15 PM