Bundle Pricing Strategy: Here’s What You Need to Know
As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least,...
A Beginner’s Guide to Product Sampling
One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such...
Slotting Fees: What Suppliers Need to Know
Given that shelf space is a retailer's most prized asset, you’d expect them to guard it dearly. And rightly so. They're not...
Atmospherics: The Key to Putting Your Shoppers in The Mood to Spend
When talk turns to how you can improve the shopping experience of your customers, you'll undoubtedly overhear discussions...
Loss Leader: A Strategy to Boost In-store Traffic
Here’s a piece of advice if you want to increase your in-store traffic: invest in a loss leader. In fact, you don’t have to...
Prestige Pricing 101: Here’s What You Need To Know
The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and...
A Beginner's Guide to Store Management
While there aren’t many guarantees for retail success, if any, proper store management can help you get close. That’s...
A Beginner's Guide to Retail Vendor Management
Vendor management, and everything that encompasses it is neither easy nor simple. It takes time and hard work to get right....
DotActiv Helps Makro with Flagship Store Opening in Riversands
Planning and preparing for a new store opening is never an easy task or quick endeavour. You only need to ask anyone who has...
[Infographic] Store Clustering: Store-based vs Category-based
Store clustering, and everything that goes with it, is a valuable exercise in understanding your customers. More than that,...