What is the importance of retail sales data and why should you as a supplier have access to it? For one, it enables you to come up with better ways to p[...]
As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least, that is how you want to portray it. Because, as much as it is a pricing strat[...]
One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]
Given that shelf space is a retailer's most prized asset, you’d expect them to guard it dearly. And rightly so. They're not going to offer you or any other supplier space unless it makes business sens[...]
When talk turns to how you can improve the shopping experience of your customers, you'll undoubtedly overhear discussions around customer service. Or, about which store policies to implement. And, ove[...]
Here’s a piece of advice if you want to increase your in-store traffic: invest in a loss leader. In fact, you don’t have to stop at one. Depending on your size and budget, you could stock more. Of cou[...]
The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and you could find yourself understating your value. Meanwhile, select a strate[...]
While there aren’t many guarantees for retail success, if any, proper store management can help you get close. That’s because of the results you can enjoy by having close control. And the positive eff[...]
Vendor management, and everything that encompasses it is neither easy nor simple. It takes time and hard work to get right. In that way, it’s very much about process. That said, once everything is wor[...]
Planning and preparing for a new store opening is never an easy task or quick endeavour. You only need to ask anyone who has gone through the process. Like Makro. Following a year of in-depth planning[...]
Store clustering, and everything that goes with it, is a valuable exercise in understanding your customers. More than that, it’s an opportunity for you to meet their needs, ultimately providing them w[...]
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