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Articles on Store Management

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Bundle Pricing Strategy: Here’s What You Need to Know

By | on 13, Feb 2019 |   Store Management

As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least, that is how you want to portray it. Because, as much as it is a pricing strat[...]

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A Beginner’s Guide to Product Sampling

By | on 08, Feb 2019 |   Store Management Retail Sales

One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]

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Slotting Fees: What Suppliers Need to Know

By | on 06, Dec 2018 |   Store Management Suppliers

Given that shelf space is a retailer's most prized asset, you’d expect them to guard it dearly. And rightly so. They're not going to offer you or any other supplier space unless it makes business sens[...]

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Atmospherics: The Key to Putting Your Shoppers in The Mood to Spend

By | on 03, Dec 2018 |   Store Management

When talk turns to how you can improve the shopping experience of your customers, you'll undoubtedly overhear discussions around customer service. Or, about which store policies to implement. And, ove[...]

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Loss Leader: A Strategy to Boost In-store Traffic

By | on 15, Nov 2018 |   Store Management

Here’s a piece of advice if you want to increase your in-store traffic: invest in a loss leader. In fact, you don’t have to stop at one. Depending on your size and budget, you could stock more. Of cou[...]

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Prestige Pricing 101: Here’s What You Need To Know

By | on 04, Jun 2018 |   Store Management

The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and you could find yourself understating your value. Meanwhile, select a strate[...]

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A Beginner's Guide to Store Management

By | on 13, Apr 2018 |   Inventory Management Store Management

While there aren’t many guarantees for retail success, if any, proper store management can help you get close. That’s because of the results you can enjoy by having close control. And the positive eff[...]

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A Beginner's Guide to Retail Vendor Management

By | on 06, Apr 2018 |   Store Management Suppliers

Vendor management, and everything that encompasses it is neither easy nor simple. It takes time and hard work to get right. In that way, it’s very much about process. That said, once everything is wor[...]

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DotActiv Helps Makro with Flagship Store Opening in Riversands

By | on 03, Jan 2018 |   Press and Company News Store Management

Planning and preparing for a new store opening is never an easy task or quick endeavour. You only need to ask anyone who has gone through the process. Like Makro. Following a year of in-depth planning[...]

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[Infographic] Store Clustering: Store-based vs Category-based

By | on 04, Dec 2017 |   Store Management Store Clustering

Store clustering, and everything that goes with it, is a valuable exercise in understanding your customers. More than that, it’s an opportunity for you to meet their needs, ultimately providing them w[...]

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