In an economic system, there are a few recognised variables that influence demand and consumption. Practically speaking, you should never ignore the equ[...]
The COVID-19 pandemic has lead to a major shift towards online shopping. Globally, more shoppers are buying online today versus pre-COVID. That puts more pressure on you to encourage shoppers to retur[...]
If you don't know what is or isn't working in your store, how will you ever know what to improve? How can you expect to provide the right products to your customers? And how are you supposed to surviv[...]
Store planning can be a daunting process if you’re a fashion retailer. After all, as an apparel store, you’d need to provide your customer with a full sensory experience, using aesthetics and atmosphe[...]
As far as pricing strategies go, the one that you could describe as the most shopper-friendly is bundle pricing. At least, that is how you want to portray it. Because, as much as it is a pricing strat[...]
One thing is sure: your customers love getting free products. Of course, it helps if the items turn out to be of value. Such as a product sample that makes their lives easier. Or, a tasty snack for th[...]
Given that shelf space is a retailer's most prized asset, you’d expect them to guard it dearly. And rightly so. They're not going to offer you or any other supplier space unless it makes business sens[...]
When talk turns to how you can improve the shopping experience of your customers, you'll undoubtedly overhear discussions around customer service. Or, about which store policies to implement. And, ove[...]
Here’s a piece of advice if you want to increase your in-store traffic: invest in a loss leader. In fact, you don’t have to stop at one. Depending on your size and budget, you could stock more. Of cou[...]
The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and you could find yourself understating your value. Meanwhile, select a strate[...]
While there aren’t many guarantees for retail success, if any, proper store management can help you get close. That’s because of the results you can enjoy by having close control. And the positive eff[...]
