Store clustering, often also referred to as ‘store grouping’, is a way of grouping stores based on similarities, such as LSM, size and demographics. As [...]
In today’s retail environment, field marketing is an essential arrow in the quiver of any supplier. Approach it correctly, and you have nothing to worry about and everything to gain. What’s more, the [...]
There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves. But what if you’re a supplier? And you’re asking what you can do to boost you[...]
All retailers must provide their staff with suitable product training. Of that, there is no doubt. However, if you glance at the average supply chain, you’ll know that retailers aren’t independent. Th[...]
While field marketers and mystery shoppers perform different functions, they both frequent your average retail store. In that, they are closely linked. But it’s more than just that link. When utilised[...]
Undertaking a mystery shopper exercise is a curious endeavour. It’s not just about walking into a specific shop and testing out the service. Rather, it involves careful planning and preparation. And t[...]
A mystery shopper can tell you a lot about your store. And it’s not just what you want to hear like how great your customer service is. They can also tell you where you need to improve. While the form[...]
Are mystery shoppers still relevant today? Depending on who you speak to, you might get a different answer. They could be highly relevant for one store, while another might not see the value in using [...]
Online shopping may be on the rise globally, but that doesn’t mean there is no more need for brick-and-mortar stores. In fact, there are many retail experts who argue that physical stores will always [...]
Eye level is the most lucrative product positioning you can get. Brands will do almost anything to get their products positioned at eye level on shelves. In our experience, eye level is the most prime[...]
Have you ever heard the saying by David Packard: "Marketing is too important to leave to the marketing department"? David, a founder of HP, may have been onto something here.
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