4 Key Elements For A Successful Field Marketing Strategy
In today’s retail environment, field marketing is an essential arrow in the quiver of any supplier. Approach it correctly,...
Here’s How Field Marketing Can Drive Retail Sales
There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves....
A Supplier’s Guide to Product Training For Field Marketers
All retailers must provide their staff with suitable product training. Of that, there is no doubt. However, if you glance at...
Field Marketers vs Mystery Shoppers: What’s The Difference?
While field marketers and mystery shoppers perform different functions, they both frequent your average retail store. In...
We Did The Work of a Mystery Shopper - Here's What We Learnt:
Undertaking a mystery shopper exercise is a curious endeavour. It’s not just about walking into a specific shop and testing...
Mystery Shopper 101: How To Set Up A Mystery Shopping Capability
A mystery shopper can tell you a lot about your store. And it’s not just what you want to hear like how great your customer...
Here’s What A Mystery Shopper Can Teach You About Your Business
Are mystery shoppers still relevant today? Depending on who you speak to, you might get a different answer. They could be...
5 Reasons Why Suppliers Need Field Marketing Software
Online shopping may be on the rise globally, but that doesn’t mean there is no more need for brick-and-mortar stores. In...
Here's what brands do to get their products positioned at eye level
Eye level is the most lucrative product positioning you can get. Brands will do almost anything to get their products...
Field Marketing: How It Influences Decisions At The Point of Purchase
Have you ever heard the saying by David Packard: "Marketing is too important to leave to the marketing department"? David,...