Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren Gilbert Sep 21, 2018 3:30:26 PM 10 min read

4 Key Elements For A Successful Field Marketing Strategy

In today’s retail environment, field marketing is an essential arrow in the quiver of any ...
Start Reading
Darren Gilbert Sep 14, 2018 3:49:09 PM 12 min read

Here’s How Field Marketing Can Drive Retail Sales

There are more than enough articles about how retailers can drive retail sales. We've ...
Start Reading
Darren Gilbert Sep 7, 2018 4:07:35 PM 11 min read

A Supplier’s Guide to Product Training For Field Marketers

All retailers must provide their staff with suitable product training. Of that, there is ...
Start Reading
Darren Gilbert Aug 25, 2017 4:10:41 PM 8 min read

Field Marketers vs Mystery Shoppers: What’s The Difference?

While field marketers and mystery shoppers perform different functions, they both ...
Start Reading
Darren Gilbert Aug 24, 2017 5:28:55 PM 18 min read

We Did The Work of a Mystery Shopper - Here's What We Learnt:

Undertaking a mystery shopper exercise is a curious endeavour. It’s not just about ...
Start Reading
Darren Gilbert Aug 22, 2017 3:23:38 PM 7 min read

Mystery Shopper 101: How To Set Up A Mystery Shopping Capability

A mystery shopper can tell you a lot about your store. And it’s not just what you want to ...
Start Reading
Darren Gilbert Aug 18, 2017 3:49:26 PM 9 min read

Here’s What A Mystery Shopper Can Teach You About Your Business

Are mystery shoppers still relevant today? Depending on who you speak to, you might get a ...
Start Reading
Darren Gilbert Jul 17, 2017 4:34:33 PM 8 min read

5 Reasons Why Suppliers Need Field Marketing Software

Online shopping may be on the rise globally, but that doesn’t mean there is no more need ...
Start Reading
Kyle Dorfling Jan 9, 2017 2:38:46 PM 6 min read

Here's what brands do to get their products positioned at eye level

Eye level is the most lucrative product positioning you can get. Brands will do almost ...
Start Reading
Kyle Dorfling Feb 5, 2016 3:53:54 PM 2 min read

Field Marketing: How It Influences Decisions At The Point of Purchase

Have you ever heard the saying by David Packard: "Marketing is too important to leave to ...
Start Reading