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Field Marketing, Suppliers

4 Key Elements For A Successful Field Marketing Strategy

In today’s retail environment, field marketing is an essential arrow in the quiver of any supplier. Approach it correctly, and you have nothing to worry about and everything to gain. What’s more, the retailer with which you work benefits too. However, fail to use it or executive it inappropriately, and you could both end up paying dearly.

Darren Gilbert
By Darren Gilbert
on Sep 21, 2018 3:30:26 PM
   
4 Key Elements For A Successful Field Marketing Strategy

In today’s retail environment, field marketing is an essential arrow in the quiver of any supplier. Approach it correctly,...

Darren Gilbert
By Darren Gilbert
on Sep 21, 2018 3:30:26 PM
Here’s How Field Marketing Can Drive Retail Sales

There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves....

Darren Gilbert
By Darren Gilbert
on Sep 14, 2018 3:49:09 PM
A Supplier’s Guide to Product Training For Field Marketers

All retailers must provide their staff with suitable product training. Of that, there is no doubt. However, if you glance at...

Darren Gilbert
By Darren Gilbert
on Sep 7, 2018 4:07:35 PM
Field Marketers vs Mystery Shoppers: What’s The Difference?

While field marketers and mystery shoppers perform different functions, they both frequent your average retail store. In...

Darren Gilbert
By Darren Gilbert
on Aug 25, 2017 4:10:41 PM
We Did The Work of a Mystery Shopper - Here's What We Learnt:

Undertaking a mystery shopper exercise is a curious endeavour. It’s not just about walking into a specific shop and testing...

Darren Gilbert
By Darren Gilbert
on Aug 24, 2017 5:28:55 PM
Mystery Shopper 101: How To Set Up A Mystery Shopping Capability

A mystery shopper can tell you a lot about your store. And it’s not just what you want to hear like how great your customer...

Darren Gilbert
By Darren Gilbert
on Aug 22, 2017 3:23:38 PM
Here’s What A Mystery Shopper Can Teach You About Your Business

Are mystery shoppers still relevant today? Depending on who you speak to, you might get a different answer. They could be...

Darren Gilbert
By Darren Gilbert
on Aug 18, 2017 3:49:26 PM
5 Reasons Why Suppliers Need Field Marketing Software

Online shopping may be on the rise globally, but that doesn’t mean there is no more need for brick-and-mortar stores. In...

Darren Gilbert
By Darren Gilbert
on Jul 17, 2017 4:34:33 PM
Here's what brands do to get their products positioned at eye level

Eye level is the most lucrative product positioning you can get. Brands will do almost anything to get their products...

Kyle Dorfling
By Kyle Dorfling
on Jan 9, 2017 2:38:46 PM
Field Marketing: How It Influences Decisions At The Point of Purchase

Have you ever heard the saying by David Packard: "Marketing is too important to leave to the marketing department"? David,...

Kyle Dorfling
By Kyle Dorfling
on Feb 5, 2016 3:53:54 PM