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Articles on Field Marketing

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4 Key Elements For A Successful Field Marketing Strategy

By | on 21, Sep 2018 |   Field Marketing Suppliers

In today’s retail environment, field marketing is an essential arrow in the quiver of any supplier. Approach it correctly, and you have nothing to worry about and everything to gain. What’s more, the [...]

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Here’s How Field Marketing Can Drive Retail Sales

By | on 14, Sep 2018 |   Field Marketing Retail Sales

There are more than enough articles about how retailers can drive retail sales. We've written a handful of them ourselves. But what if you’re a supplier? And you’re asking what you can do to boost you[...]

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A Supplier’s Guide to Product Training For Field Marketers

By | on 07, Sep 2018 |   Field Marketing Retail Training Suppliers

All retailers must provide their staff with suitable product training. Of that, there is no doubt. However, if you glance at the average supply chain, you’ll know that retailers aren’t independent. Th[...]

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Field Marketers vs Mystery Shoppers: What’s The Difference?

By | on 25, Aug 2017 |   Field Marketing

While field marketers and mystery shoppers perform different functions, they both frequent your average retail store. In that, they are closely linked. But it’s more than just that link. When utilised[...]

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We Did The Work of a Mystery Shopper - Here's What We Learnt:

By | on 24, Aug 2017 |   Field Marketing

Undertaking a mystery shopper exercise is a curious endeavour. It’s not just about walking into a specific shop and testing out the service. Rather, it involves careful planning and preparation. And t[...]

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Mystery Shopper 101: How To Set Up A Mystery Shopping Capability

By | on 22, Aug 2017 |   Field Marketing

A mystery shopper can tell you a lot about your store. And it’s not just what you want to hear like how great your customer service is. They can also tell you where you need to improve. While the form[...]

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Here’s What A Mystery Shopper Can Teach You About Your Business

By | on 18, Aug 2017 |   Field Marketing

Are mystery shoppers still relevant today? Depending on who you speak to, you might get a different answer. They could be highly relevant for one store, while another might not see the value in using [...]

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5 Reasons Why Suppliers Need Field Marketing Software

By | on 17, Jul 2017 |   Field Marketing Suppliers

Online shopping may be on the rise globally, but that doesn’t mean there is no more need for brick-and-mortar stores. In fact, there are many retail experts who argue that physical stores will always [...]

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Here's what brands do to get their products positioned at eye level

By | on 09, Jan 2017 |   Planograms Category Management Merchandising Field Marketing

Eye level is the most lucrative product positioning you can get. Brands will do almost anything to get their products positioned at eye level on shelves. In our experience, eye level is the most prime[...]

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Field Marketing: How It Influences Decisions At The Point of Purchase

By | on 05, Feb 2016 |   Field Marketing

Have you ever heard the saying by David Packard: "Marketing is too important to leave to the marketing department"? David, a founder of HP, may have been onto something here.

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