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Articles on Retail Data

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How Data Classification Assists Your Category Management Efforts

By | on 14, Jul 2021 |   Retail Data

Data classification isn’t a ‘nice-to-have or optional if you want to introduce category management into your business. Without effective data classification, you will struggle as a retailer. Or even a[...]

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Want To Understand Shopper Behaviour? Look at Your Data

By | on 27, May 2021 |   Retail Data

A poor shopping experience is a big deal. You only need to consider that it leads to negative reviews, customer walk-outs and an increased propensity to purchase elsewhere. So how can you improve the [...]

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Expertise is Critical For Getting Value From Your Data Analysis Tool. Here’s Why:

By | on 19, May 2021 |   Retail Data

Every retail organisation generates data in one form or another. That's a given. It could be information collected through your point of sales, through your procurement processes or from your loyalty [...]

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Are Your Merchandising Displays Working For Your Business?

By | on 18, Feb 2021 |   Merchandising Retail Data Merchandising Displays

The merchandising displays you use in-store can go a long way to helping you achieve your objectives. How? Let's say one of your objectives is to increase your sales. With the right display and the me[...]

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[Guest Post] How to Grow Your Online Reputation As a Retail Startup

By | on 25, Sep 2020 |   Retail Data Online Reputation Social Proof User Generated Content Social Media Influencer Marketing

In the Internet age, companies have no choice but to consistently work on their online reputation. Statistics show that over 80% of buyers trust online customer recommendations more than they trust ad[...]

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[Free Ebook] A Definitive Guide to Cluster Analysis

By | on 10, Mar 2020 |   Category Management Assortment Planning Retail Data Cluster Analysis Machine Learning Customer Segmentation

Clustering is a function of category management which you can use to facilitate end-to-end solutions. You can also use cluster analysis to group your retail data and understand the similarities betwee[...]

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3 Ways Suppliers Can Get Access To Retail Sales Data

By | on 17, Oct 2019 |   Retail Data

What is the importance of retail sales data and why should you as a supplier have access to it? For one, it enables you to come up with better ways to provide valuable suggestions to retailers. Second[...]

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[Infographic] Quickstart Guide to DotActiv’s Data Integration Process

By | on 16, Jan 2019 |   Retail Data

There are no doubts about the fact that any mention of 'data integration' can lead to blank stares and confusion. After all, if not approached correctly or misunderstood, it can quickly become messy a[...]

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How Technology and Data Drive In-Store Sales

By | on 18, Oct 2018 |   Category Management Press and Company News Retail Data

Considering the pace at which the retail industry evolves, you need to be forward-thinking. That’s especially true if you want to remain competitive and relevant. The simplest way of ensuring that hap[...]

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Here’s What Suppliers Can Do With Syndicated Data

By | on 10, Aug 2018 |   Retail Data Suppliers

If you work in the retail industry, you will have no doubt heard of syndicated data. Also known as market data, it’s crucial to your success. That’s because of what you can achieve with it. From a ret[...]

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