Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv Team Nov 10, 2021 4:00:00 PM 9 min read

How Do You Use Custom Reporting To Measure Category Performance?

Effective category management begins and ends with your data. Speak to anyone ...
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Corli Pretorius Jul 14, 2021 5:42:34 PM 13 min read

How Data Classification Assists Your Category Management Efforts

Data classification isn’t a ‘nice-to-have or optional if you want to introduce category ...
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Nadia Duvenage May 27, 2021 4:27:28 PM 11 min read

Want To Understand Shopper Behaviour? Look at Your Data

A poor shopping experience is a big deal. You only need to consider that it leads to ...
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Preeshen Padayachee May 19, 2021 12:21:20 PM 11 min read

Expertise is Critical For Getting Value From Your Data Analysis Tool. Here’s Why:

Every retail organisation generates data in one form or another. That's a given. It could ...
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Darren Gilbert Oct 24, 2019 5:03:47 PM 10 min read

How Data Analysis Can Improve Your Category Management Efforts

If you want to improve your category management efforts, data analysis can help. In ...
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Darren Gilbert Oct 22, 2019 9:04:50 AM 12 min read

Database vs Excel: Which Is Better For Category Management?

In a past article, we pitted data warehouses against databases to understand which was ...
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DotActiv Team Oct 17, 2019 5:08:22 PM 10 min read

3 Ways Suppliers Can Get Access To Retail Sales Data

What is the importance of retail sales data and why should you as a supplier have access ...
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Darren Gilbert Oct 14, 2019 6:13:14 PM 9 min read

Data Warehouse vs Database: Understanding The Key Differences

When talk turns to the topic of storing and reporting on retail data, it’s common to hear ...
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Darren Gilbert Aug 19, 2019 4:52:30 PM 16 min read

7 Key Reports to Understand The Impact of Space Management Decisions

If you want to understand the impact of space management decisions made at store level, ...
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DotActiv Team Aug 14, 2019 4:40:39 PM 6 min read

3 Practical Examples of a Data Cube in Action

Data cubes are used to easily interpret your data. Why? Because instead of analysing ...
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