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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Chanelle JacobsApr 8, 2022 5:45:35 PM7 min read

Sales Data: Your Retail Bread and Butter

Bread isn't fancy food. It's a staple, and has been throughout history. But it's also an ...
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DotActiv TeamApr 6, 2022 6:02:24 PM12 min read

5 Retail Data Types To Understand In Your Business

If you’ve read any of the previous articles on the DotActiv retail blog, you’ll have ...
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DotActiv TeamMar 8, 2022 4:50:30 PM8 min read

Data Integration: The Key To Successful Category Management

Want to hear a cold hard truth about retail? If you work in the industry and don’t use ...
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DotActiv TeamFeb 15, 2022 3:45:00 PM7 min read

3 Ways To Use Customer Data To Improve Your Sales

We can not emphasise enough that your retail data is the lifeblood of your business. ...
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DotActiv TeamNov 10, 2021 4:00:00 PM6 min read

How Do You Use Custom Reporting To Measure Category Performance?

Effective category management begins and ends with your data. Speak to anyone ...
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DotActiv TeamJul 14, 2021 5:42:34 PM7 min read

How Data Classification Assists Your Category Management Efforts

Data classification isn’t a ‘nice-to-have or optional if you want to introduce category ...
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Nadia DuvenageMay 27, 2021 4:27:28 PM7 min read

Want To Understand Shopper Behaviour? Look at Your Data

A poor shopping experience is a big deal. You only need to consider that it leads to ...
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DotActiv TeamMay 19, 2021 12:21:20 PM7 min read

Why Expertise Is Critical To Get Value From Your Data Analysis Tool

Every retail organisation generates data in one form or another. That's a given. It could ...
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DotActiv TeamOct 24, 2019 5:03:47 PM7 min read

How Data Analysis Can Improve Your Category Management Efforts

If you want to improve your category management efforts, data analysis can help. In ...
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DotActiv TeamOct 22, 2019 9:04:50 AM8 min read

Database vs Excel: Which Is Better For Category Management?

In a past article, we pitted data warehouses against databases to understand which was ...
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