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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren GilbertAug 29, 2018 5:41:30 PM9 min read

How To Improve Your Promotional Planning Efforts

There is never a time when it’s not worth placing a promotion in-store. All shoppers love ...
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Darren GilbertAug 10, 2018 2:50:16 PM8 min read

Here’s What Suppliers Can Do With Syndicated Data

If you work in the retail industry, you will have no doubt heard of syndicated data. Also ...
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Darren GilbertJul 20, 2018 11:09:18 AM9 min read

Here’s How Small Suppliers Get More Retail Space For Their Products

When you start listing products with a retailer, you’ll no doubt begin with limited ...
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Darren GilbertJul 5, 2018 8:20:40 AM7 min read

How Suppliers Can Add Value with Category Management

While the adage - two heads are better than one - is a tired cliche, it still serves a ...
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Darren GilbertJun 29, 2018 4:31:39 PM7 min read

What Suppliers Need To Be Doing Around Merchandising

A retailer-supplier relationship must be built on, among other things, trust. More than ...
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Darren GilbertApr 6, 2018 3:50:21 PM8 min read

A Beginner's Guide to Retail Vendor Management

Vendor management and everything that encompasses it is neither easy nor simple. It takes ...
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DotActiv TeamAug 29, 2016 11:48:24 AM5 min read

How To Become A Category Captain And Why It's Worth the Effort

Are you a manufacturer with a strong category management capability? Does your team enjoy ...
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Kyle DorflingMar 10, 2016 3:37:36 PM2 min read

[Infographic] What Space Planning Going Central Means For Suppliers

Generally speaking, retailers are taking central control of their space planning - this ...
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DotActiv TeamNov 10, 2015 2:25:45 PM2 min read

3 Reasons Every Supplier Should Be Creating Planograms

Why would suppliers want to help retailers plan and optimise their shelf space? It turns ...
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DotActiv TeamJun 4, 2015 3:59:00 PM1 min read

3 Ways Suppliers Boost Sales With Planograms

What on earth would a supplier or manufacturer do with a planogram? A lot. One of the ...
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