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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv TeamApr 13, 2021 5:49:35 PM8 min read

5 Category Management Best Practices To Boost Your Retail Business

So you want to make sure that your business performs to its full potential and are ...
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Darren GilbertMar 16, 2021 6:31:31 PM11 min read

5 Mistakes To Avoid When Setting Up Your Category Hierarchy

Your category hierarchy plays a crucial role in your success as a retailer. If you don't ...
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Darren GilbertFeb 2, 2021 5:37:17 PM8 min read

How Can Category Management Help You Grow Your Product Categories?

Are you a retailer looking to grow your product categories and increase your bottom line? ...
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DotActiv TeamJan 28, 2021 4:10:24 PM6 min read

Category Management: A Guide For Apparel Retailers

Category management, from the perspective of apparel retailers, looks slightly different ...
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DotActiv TeamJan 7, 2021 5:03:43 PM6 min read

How Can AI Take Category Management To The Next Level?

Consumers are reshaping the market with their ever-changing preferences and buying ...
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Darren GilbertDec 19, 2019 3:19:23 PM10 min read

How General Merchandise Stores Can Improve Category Performance

If you’ve fostered a reputation as the store of choice for a wide variety of products, ...
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Darren GilbertDec 17, 2019 1:17:19 PM6 min read

4 Challenges All Convenience Stores Must Overcome

Regardless of the products you sell or your store format, as a retailer, you’ll face ...
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DotActiv TeamSep 9, 2019 11:00:00 AM6 min read

How DotActiv Measures Its Customer Success Management Efforts

It’s been proven - people don’t buy goods and services anymore. They buy relationships, ...
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DotActiv TeamAug 29, 2019 5:13:33 PM7 min read

The Ultimate Category Manager Job Description [Downloadable Template]

A category manager aims to maximise profit in a retail category by providing the correct ...
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DotActiv TeamAug 20, 2019 5:09:45 PM5 min read

How A Category Manager Brings Their Strategy To Life With Planograms

While the goal is the same, every retail buyer has a different way of realising their ...
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