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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren GilbertMar 23, 2022 4:25:33 PM8 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
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DotActiv TeamNov 25, 2021 3:09:37 PM12 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
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DotActiv TeamMay 20, 2021 3:44:34 PM7 min read

How To Use Your Known Value Items To Drive Retail Success

As a retail business, if you want to improve your sales and profitability, one solution ...
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DotActiv TeamMay 13, 2021 6:16:34 PM8 min read

A Beginner’s Guide To UPC Codes

After licensing a universal product code (UPC), you can expect to reap the benefits of ...
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Darren GilbertMar 3, 2021 12:05:25 PM8 min read

Can Consumer Decision Trees Help Boost Customer Loyalty?

A consumer decision tree plays an integral role in allowing you to learn more about how ...
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Darren GilbertJan 19, 2021 5:38:14 PM10 min read

When Should You Introduce a New Product Category?

So you’re interested in introducing a new product category into your store because you ...
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Tanya van der MerweAug 1, 2019 4:38:52 PM5 min read

How Do You Know If You Stock the Right Product Mix?

Ensuring you offer the correct product mix at the right time, right place, at the right ...
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Darren GilbertJul 16, 2019 4:59:17 PM7 min read

PLU Codes: Here’s Why Your Stores Should Consider Them

Regardless of your retail format, or the products you sell in-store, it's vital you have ...
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Darren GilbertJun 11, 2019 4:30:00 PM6 min read

8 Calculations to Use For an Enhanced Retail Assortment

Choosing the correct retail assortment is one of the most important decisions you’ll make ...
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Darren GilbertMay 10, 2019 4:15:00 PM7 min read

Hardlines vs Softlines: Here’s How They Affect Your Business

While retail inventory is broad - there are multiple types of products across various ...
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