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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren GilbertMay 16, 2017 5:10:55 PM4 min read

A Pharmacy Retailers Guide To The Perfect Price Point

For a business, pricing – the process of setting the price at which to sell products or ...
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Kyle DorflingFeb 10, 2017 3:19:43 PM1 min read

[Latest Free Ebook] Category Management Collaboration Guide

In my nine-year tenure here at DotActiv, I have had the opportunity to watch ...
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Kyle DorflingNov 1, 2016 4:40:47 PM5 min read

4 Unconventional Elements to Include In Your Retail Marketing Strategy

Marketing is about so much more than placing ads; it's about aligning all stakeholders ...
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DotActiv TeamOct 17, 2016 9:01:53 AM3 min read

Evaluating Retail Software? Here Are Practical Tips To Focus On:

Improving the mix of retail software or even the implementation of software that your ...
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DotActiv TeamSep 27, 2016 2:54:58 PM< 1 min read

[Free Ebook] The Psychology Behind An Effective Point Of Purchase

Our latest ebook which is about the psychology behind an effective point of purchase is ...
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DotActiv TeamSep 23, 2016 9:52:53 AM4 min read

5 Elements Essential For Point of Purchase And Examples To Prove It

When customers enter your store, many of them are staring down at their phones or ...
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DotActiv TeamSep 16, 2016 1:38:09 PM4 min read

10 Things You Need to Know About The Point of Purchase

Point of purchase (POP) promotions have a profound impact on consumer’s shopping ...
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DotActiv TeamJul 21, 2016 7:30:00 AM3 min read

3 Reasons Why Retailers Are Introducing Their Own House Brands

House brands or labels, also known as private labels or retailer brands, are nothing new ...
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DotActiv TeamJun 22, 2016 10:58:04 AM3 min read

[Video] Strategic Importance of Category Roles in Category Management

Today, retailers can rely on new software capabilities for category management. However, ...
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DotActiv TeamMar 11, 2016 10:08:31 AM2 min read

How Category Management Helps Retailers With Top Retail Trends

In somewhat challenging economic times, retailers need to innovate more to attract and ...
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