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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv TeamMar 11, 2016 7:00:00 AM3 min read

A Sneak Peek Into The Daily Life Of A Retail Buyer

Did you know that everything you see in your local grocery store is hand-picked from an ...

DotActiv TeamFeb 24, 2016 3:37:35 PM2 min read

3 Secret Strategies Behind Every Great Shopping Experience

From the moment shoppers enter grocery stores, their shopping experience is a cunningly ...

DotActiv TeamNov 13, 2015 2:44:32 PM3 min read

5 Ways to Drive Customer Loyalty with Category Management

Ever wondered how to achieve customer loyalty in the retail context? We are all loyal ...

DotActiv TeamNov 2, 2015 5:02:31 PM3 min read

3 Frustrating Shopping Experiences Category Management Can Solve

Shopping should make us feel good, whether we are engaging in some good old retail ...

Kyle DorflingSep 25, 2015 4:00:29 PM3 min read

Category Management Professionals Ask Us This Question The Most

Building an internal category management capability is no easy task. Retailers and ...

DotActiv TeamAug 6, 2015 1:05:00 PM4 min read

Online vs Offline's Impact on Category Management and Merchandising

1979. The year the “YMCA" by Village People peaked at two on the pop singles chart and ...

DotActiv TeamJul 9, 2015 4:30:00 PM2 min read

Is Category Management Worth The Effort?

The idea behind category management is pretty straightforward: manage each product ...

Kyle DorflingMay 18, 2015 3:55:59 PM2 min read

How Category Management Creates an Amazing Shopping Experience

Successful retailers have one thing in common: they always offer an amazing shopping ...

Kyle DorflingMay 16, 2015 3:37:09 PM1 min read

How Category Management [Secretly] Influences Consumer Behaviour

Category management is the art and science of planning stores categories in such a way ...